Cookie Policy

Last updated: January 15, 2026

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners. This Cookie Policy explains what cookies Pacslens Health uses on pacslens.com, why we use them, and how you can control them.

2. How We Use Cookies

Pacslens Health uses cookies to:

  • Ensure the website functions properly and securely
  • Remember your cookie consent preferences
  • Understand how visitors interact with our website content
  • Improve our website performance and user experience
  • Measure the effectiveness of our clinical content and Insights articles
  • Support demo request and contact form functionality

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are necessary for the website to function properly. They enable basic functions like page navigation and form submission. The website cannot function properly without these cookies. No consent is required for essential cookies.

3.2 Performance Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often and how long visitors spend on each page. All information collected is aggregated and used solely to improve our website. We only activate performance cookies after you have given your consent.

3.3 Functionality Cookies

These cookies allow the website to remember choices you make (such as your consent preference) and provide enhanced features. They may be set by us or by third-party providers whose services we use on our pages.

3.4 Analytics Cookies

We use Google Analytics to understand how our website is being used. Google Analytics uses cookies to collect anonymized information about your visits, including pages viewed, time on site, and referring sources. This data helps us improve our content for radiologists, hospital IT teams, and clinical administrators. Google Analytics data is processed in accordance with Google's privacy policy. These cookies are only placed after you accept analytics cookies.

4. Specific Cookies We Use

Cookie Name Type Purpose Duration
plns_cookie_consent Essential Stores your cookie consent preference (accepted / essential-only) so we do not show the banner on every page visit. 1 year
_ga Analytics Google Analytics — distinguishes unique users. Set only after analytics consent is given. 2 years
_ga_* Analytics Google Analytics 4 — stores and counts page views for aggregate traffic reporting. 2 years
_gid Analytics Google Analytics — distinguishes users across sessions within 24 hours. 24 hours

5. Managing Cookies

You can control and manage cookies in several ways:

5.1 Our Cookie Banner

When you first visit pacslens.com, you will see a cookie consent banner at the bottom of the screen. You may choose:

  • Accept all — enables both essential and analytics cookies.
  • Essential only — only the strictly necessary plns_cookie_consent cookie is placed; analytics cookies are not activated.

Your preference is stored for one year. To change your preference, clear your browser cookies and revisit the site.

5.2 Browser Settings

Most web browsers allow you to manage cookies through their settings. You can typically find these options in the "Privacy," "Security," or "Settings" menu of your browser. Please note that disabling all cookies may affect the functionality of pacslens.com and other websites you visit.

  • Chrome: Settings → Privacy and security → Cookies and other site data
  • Firefox: Preferences → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy → Manage Website Data
  • Edge: Settings → Cookies and site permissions → Cookies and site data

5.3 Opting Out of Google Analytics

You can prevent Google Analytics from collecting data about your visit by installing the Google Analytics Opt-out Browser Add-on. Selecting "Essential only" on our cookie banner also prevents Google Analytics cookies from being placed.

6. Third-Party Cookies

Some cookies on pacslens.com are set by third-party services. We do not control these cookies and recommend reviewing the relevant third party's privacy and cookie policies. Third-party services we use that may set cookies include:

We do not use advertising networks, behavioral tracking, or retargeting cookies on this website.

7. Healthcare Data Note

Cookies on pacslens.com are limited to website analytics and functional purposes. No cookies on this marketing website process protected health information (PHI). PHI processed through the Pacslens software platform is governed by separate Business Associate Agreements (BAAs) and HIPAA safeguards — not by this website's cookie technology.

8. Changes to This Policy

We may update this Cookie Policy from time to time as our use of cookies changes or as legal requirements evolve. Any changes will be posted on this page with an updated "Last updated" date above. Your continued use of pacslens.com after such changes constitutes your acceptance of the revised Cookie Policy.

9. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us at:

Pacslens Health, Inc.
245 Main Street, 5th Floor
Cambridge, MA 02142
Email: [email protected]
Phone: +1 (617) 671-2524